Thrival Music Parking

A variety of parking options are available on site, as well as additional transportation options to and from the concert site.

  • VIP parking is complimentary and guests will be directed by parking attendants on the site. VIP guests will be issued parking passes via email in advance of the show. VIP parking passes shall be displayed on vehicle dashboards prior to arriving on site.
  • General admission parking will also be available on site and guests will be directed by parking attendants for a $10 per day fee. This option is CASH ONLY.
  • The site will also facilitate Uber, ZTrip, Lyft, and Taxi drop offs at designated areas.
  • Free shuttle services for all festival attendees are available and will depart from various locations at The Waterfront. More information here.

Thrival Innovation Parking

  • Nova Place has a 3,000 car capacity garage that is available for public use. Be sure to enter through GATE 4, near the intersection of Federal St. and S. Commons.
  • Street parking is also available throughout the North Side and adjacent to both daytime and evening programming locations.
  • Respective parking rates apply.