Hot off the griddle: Thrival announces full music lineup anchored by The Chainsmokers, CHVRCHES, Thievery Corporation, Metric, Ty Dolla $ign, Lettuce, and Hudson Mohawke this September 20-24 in Pittsburgh, PA.


Watch Dancake's Pancakes in action for Thrival's 2016 Music Lineup Announcement  HERE

Pittsburgh, PA — It’s music festival season, and line-up announcement videos are released seemingly around every corner. But the Thrival Innovation + Music Festival has taken their announcement a step further — by using pancake art. That’s right. Pancake art.

The minds behind the St. Louis-based social media viral hitmakers Dancakes and the Pittsburgh-based Thrival have created a Midwest-meets-Rust Belt mash-up to bring a fresh and unique approach to announcing the festival’s music lineup, but also a taste of what attendees can expect with Thrival’s innovation programming.

“Inviting globally recognized music acts is just one facet of Thrival,” says Executive Producer Dan Law. “Every year, we curate hundreds of thought leaders, speakers, and creatives from around the country to engage with thousands of attendees who are interested in cutting-edge technology and startups, the arts, new ideas — and pancake art.”

Three days of innovation-focused programming are capped by a two-day outdoor concert, headlined by Coachella darlings The Chainsmokers and CHVRCHES, with festival veteran DJ collection Thievery Corporation, celebrating their 20th anniversary. MetricTy Dolla $ignLettuceHudson MohawkeRubblebucketDayaWild Child and a dozen other acts fill out the bill.

The innovation presented at Thrival will focus on three themes: Lost and FoundAuthentiCity, and The Ripple Effect — which will feature an interdisciplinary mix of speakers, demos, panel discussions, and workshops all directed at addressing pressing challenges and opportunities facing our modern society, and especially re-emerging cities like Pittsburgh.

Dancakes will make a feature presentation during the Ripple Effect (focused on small ideas that lead to big impacts) and will also be presenting live demos during both days of the outdoor music experience.

Only in its fourth year, Thrival looks to grow its platform while staying accessible for the general public. The day-time innovation programming is free to attend, the evening keynote talks are less than $20, and a concert two-day pass is under $60.

Altogether, Thrival thinks they have one of the most affordable, high quality festival experiences in the country, while offering the intellectual substance to separate them from the pack.

We see prices soaring into the hundreds of dollars just to get in the door in some places. And that’s general admission just for music. Festivals need to be more than a high price tag and big names on a poster. We mix the music element with programming that encourages intellectual curiosity, creative experimentation, thoughtful conversation, and fun to reflect the tremendous growth our city is experiencing, while tackling issues relevant to the national discourse.

The key part is that Thrival’s accessible. Many events are free and only a handful are ticketed. There’s something for everyone at Thrival,” says Law.

To purchase tickets and learn more about Thrival, visit www.thrivalfestival.com. To check out all you need to know about Dancakes, visit www.dancakes.com.

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The Lineup

The Chainsmokers   CHVRCHES   Thievery Corporation

Metric   Ty Dolla $ign   Lettuce   Hudson Mohawke

Rubblebucket   Wild Child   Daya   Cheat Codes   

Sir The Baptist   Cappadonna   Killarmy

Bastard Bearded Irishmen   Meeting of Important People   Brooke Annibale

Donora   Beauty Slap   WuLords   Ezekiel XI   Chalk Dinosaur   Balloon Ride Fantasy